To give you the all natural, kosher, cholesterol-free fuel you need to help power life’s great journeys. Oh yeah, and to make it-and your journeys-jam-packed with flavor. With Mother Nature’s blessing, we’ve created perfect harmony among some of her very best handiwork, holding freshness ever sacred.
Come explore our tasty, nutritious family of stone ground all natural fig bars. Happy Trails.
In ancient Greece, the government banned the fig from being exported. Why? Because a rather smart fellow named Plato had discovered that the fig was good fuel for athletes. In an effort to gain a competitive advantage at the Olympic Games, Greece made every attempt to keep the figs all to themselves.