New $237 Million Nature’s Bakery Facility in Salt Lake City

Nature’s Bakery is developing a $237 million cutting-edge baking facility in Salt Lake City, Utah. This facility, spanning 339,000 square feet, will create over 190 new jobs, and is scheduled to be fully operational in July 2025. This expansion unlocks capacity to bake 968 million incremental packs per year. “This investment marks a significant milestone in the acceleration of our brand’s growth potential as consumer and retailer demand increase. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation, quality, and sustainability but also underscores our confidence in the thriving business environment of Utah.” – Steve Gardiner, CEO

Nature's Bakery Introduces Nut-Free, Plant-Based Brownie

Reminiscent of homemade brownies, Nature’s Bakery has developed a recipe that includes recognizable ingredients like real cocoa and dates. A balance of goodness and deliciousness, their soft baked Brownie is dairy, peanut and tree nut free to be enjoyed by anyone who’s craving a semi-sweet, feel-good moment of comfort.

Nature's Bakery Fills Up Families' Pantries This Back-to-School Season

Nature’s Bakery is spreading positivity and snacks this back-to-school season with our Baked For The Win™ campaign. With Baked For The Win™ we want to promote and celebrate consumers little BIG moments that bring a sense of joy, accomplishment and gratitude. To prepare for the hectic school season, we’re helping families gear up for the return of school routines by partnering with Netflix's The Home Edit to give stress-reducing pantry organizing tips and tricks. Our team is also helping families achieve more snack time wins by giving away a $2500 Elfa pantry makeover and stocking up 100 households with gift cards up to $250 to be used at select Nature’s Bakery retailers. Best yet: We’re donating $50,000 to No Kid Hungry.

Nature’s Bakery Launches Baked For The Win™ Campaign

We conducted a survey of 1,000 parents—and here’s what we found: an overwhelming majority (88%) believe daily wins, no matter the size, have a big impact on their families’ well-being and sense of accomplishment. So, we created Baked for the Win™, a campaign that celebrates and spotlights consumers’ daily wins. Here at Nature's Bakery, we believe that just like choosing a healthier snack, little wins can go a long way to boost our mood and outlook. Whether families are spending time outside or learning something new, we want to celebrate the moments that made the day.

Nature’s Bakery Joins the KIND Family

We're proud to share that Nature's Bakery has been acquired by KIND. This partnership will help us continue to make wholesome snacking choices more readily available to people everywhere.