Expo West News Release 2015

Posted on in News by Abbie Walker

Nature’s Bakery Launches Gluten-Free Fig Bar Line

Four new flavors prepared with Smart Flour Ancient Grains Blend


RENO, Nev. (March 2, 2015) – Nature’s Bakery announced today it is unveiling a new gluten-free line of fig bars to its popular snack food line, preparing to release the new products at Natural Products Expo West March 5-8.

“After months of research and development to perfect the recipe, we are confident we’re bringing the best gluten-free fig bar to the market,” said Sam Marson, co-founder of Nature’s Bakery. “The flour blend was the most important detail to master. The bars taste incredible and adhere to our high standards of reliable flavor and quality. The texture doesn’t miss any marks.”

The bars are made with ancient grains using Smart Flour Foods’ blend of teff, sorghum, amaranth, and tapioca flours, known simply as Smart FlourTM. The line is in the final stages of completing a Gluten Free Certification Organization (GFCO) certificate, issued by the Gluten Intolerance Group (GIG).

IMG_2210Four gluten-free fig bar flavors will be offered including: raspberry, blueberry, original fig and pomegranate. They will be packaged in 144-count assorted flavor retail floor displays, six and 12-count twin-pack boxes of each flavor. Each twin pack contains two one-ounce fig bars.

“We’re thrilled to provide a delicious new on-the-go snack option to those with sensitivities to gluten,” said President and Founder Dave Marson. “Nature’s Bakery is a crowd favorite that now even more people can enjoy.”

The line is the latest addition to the Nature’s Bakery popular family of fig bar products, including the stoneground whole-wheat bars known for their home-baked taste, convenient on-the-go packaging, thoughtful ingredients, and quality standards such as Non-GMO Project Verification, Kosher Certification and Vegan Certification.

For more information on Nature’s Bakery, please visit www.NaturesBakery.com.

About Nature’s Bakery

Nature’s Bakery, headquartered in Reno, NV, is an on-the-go snacks and food brand that was founded in 2010, by father and son, Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission: To create delicious convenient snack and food products that people can enjoy in their everyday life. Adding to their popular line of stone ground whole wheat fig bars, Nature’s Bakery now offers gluten-free fig bars. For more information, visit: www.naturesbakery.com 

About Smart Flour Foods

Smart Flour Foods creates great-tasting, gluten-free foods using the power of ancient grains. The company’s proprietary gluten-free flour blend, which serves as the basis for all of its product offerings, contains the ancient grains sorghum, amaranth and teff. Smart Flour Foods believes that everyone should love what they eat and is passionate about creating gluten-free foods that are not only delicious but also offers an elevated nutritional profile. Visit www.smartflourfoods.com for more information, and find the brand on Facebook. Smart Flour Foods: Delicious. Nutritious. Always gluten-free.


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