"After a long relationship with GoDaddy, it is time for Danica Patrick to take back control of her brand. It was announced back in April that the famed web hosting company that spawned some infamous Super Bowl commercials would not return as Patrick’s primary sponsor for the 2016 NASCAR season and a new company would be coming in.
In August, Patrick signed a deal with Nature’s Bakery, with the understanding that the company be a “multiyear primary sponsor” on Patrick’s No. 10 car in 2016.
A small, family-owned bakery out of Reno, Nevada, Nature’s Bakery markets its mission on its official website as “making delicious convenient on-the-go snacks that complement health conscious living and everyday active lifestyles.”
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